Let’s kick this off by assuming we can all agree by now that, if you’re in business, networking is a good idea. The reasons are obvious.
That out of the way, let’s say something else that’s obvious but we rarely remember: very few people, when presented with the opportunity to speak to a whole room of strangers, rub their hands and do a jig of excitement. Shaky hands, increased heart rate and embarrassing sweating are more likely to be the immediate responses. Hyperventilating and nausea may be close seconds.
Even those with tonnes of experience and who exude confidence are likely to be prone to a certain amount of networking nerves. It’s entirely natural, very common, and nothing you can’t overcome with the right strategy. Based on our experiences, we’ve pulled together our top tips for avoiding networking nerves and getting in and out of the event alive.
#1 – Work out why you’re doing it
Long before you arrive, make sure you are clear on why you’re going to this terrifying event in the first place. Chances are no one is making you (though if they are, and you can’t get out of it, find out why they want you to go), which means you are doing this voluntarily, despite the fear. Why did you sign up? What do you want to get out of it?
Not only will this help you recommit and stay grounded while you’re at the event, but it gives you a specific task to achieve. Once that’s done, you can say your goodbyes and leave. While we don’t necessarily recommend only goal-based interactions, you could decide you want to:
- Get 20 business cards from people you don’t kno
- Get three referrals
- Hand out business cards to everyone in the room
- Arrange a follow-up meeting with two potential clients
#2 – Start talking
The whole point of a networking event is to talk to people. You’re not there to sprinkle your business cards like confetti or dump them on a table and hope for the best. Essentially, you have two choices: stand around on the edges of the room hoping someone approaches you, or take control and approach someone else.
Look at people’s body language. If two people are deep in conversation, don’t interrupt. But anyone standing alone or looking around may be open to chatting. That’s your opportunity.
Once you’ve found someone, start by introducing yourself. Make it easier by having your opener ready. Keep it short and clear, for example:
“Hi, I’m Niel Cope, Managing Director at People Matters HR. I don’t believe we’ve met.”
#3 – Ask, Don’t Tell
If you want people to talk to you, you have to ask questions. Some folks will volunteer information easily; others need prompting. Think about a few good questions in advance. Classic examples include:
- How long have you worked for the business?
- What made you decide to be self-employed?
- Have you been to this event before?
- Where did you get the name for your business?
- Are your offices local?
There are plenty of other things you can ask, but the key here is forget about your pitch. You’re not there to sell yourself or your services — you’re there to make meaningful contacts. Focus on listening more than talking. Collect business cards, and crucially: you do the follow-up.
If you’re waiting for them to make the first move, you might be waiting a long time. Still wondering whether networking is worth it? Check out our post on “3 Reasons You Should Be Networking” to see the positive impact it can have on your personal and professional growth.
Do networking nerves hold you back? Learn strategies to overcome networking nerves and boost confidence with People Matters HR.